Updated 26 September 2026
Choosing a name or logo is an important part of building a business. Deciding how to protect it deserves attention before you invest in a launch, packaging or a website.
If you are asking whether to file for a trade mark, start with three questions: what do you want to protect, where will you use it, and have you checked for potential conflicts?
When is it worth seeking advice?
A new business, product launch or rebrand is a useful point to review your plans. The same applies if you are expanding into a new country or your current registrations no longer reflect what you sell.
Speaking to an attorney early gives you time to consider the name, investigate potential issues and plan an application around your commercial priorities. If you already use the brand, tell us when and where that use began.
Check the name before committing to it
An available company name or domain is not a substitute for trade mark clearance. Similar marks can matter as well as identical ones, and the relevant goods or services need consideration.
Our trade mark searches and clearance service helps you understand potential conflicts and decide on your next steps. A search informs the decision; it cannot guarantee registration or freedom from challenge.
Decide what the application should cover
Think about the name or logo you want to protect, the products or services you offer and your plans for the business. These details help shape the application. Simply selecting a class heading is not a substitute for considering the wording of the goods and services.
Your intended markets also matter. A UK registration does not provide worldwide protection. If you plan to trade overseas, discuss UK, EU and international protection as part of your filing strategy.
What if you have found a similar mark?
A similar name deserves assessment in context. Send us the details rather than assuming that it either prevents your plans entirely or can safely be ignored.
If you have received a challenge or other formal correspondence, include that too. Our disputes and enforcement advice can help you consider how to respond.
What does registration cost?
Trade mark registration starts from £500, including official fees. VAT is additional where applicable.
The quote depends on your requirements. Tell us about your proposed mark, goods or services and intended markets so we can explain the work involved. Ask what the quote covers, including any searches or additional work if an issue arises.
Read about registration costs.
Prepare for a useful first conversation
- Send the name or logo you are considering.
- Describe what your business sells and where you plan to trade.
- Tell us about your launch date and any existing use.
- Include any searches, applications or correspondence you already have.
We can then discuss whether to proceed, what further work may be useful and how to plan protection around your business.
Arrange a free consultation or explore our trade mark registration services.